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Consultancy and communications for tomorrow’s world


Hi we’re BoraCo

A consultancy helping organisations prepare for tomorrow’s world

...a collective of copywriters, journalists, researchers, designers and communication experts. We deliver communications, workshops and consultancy for businesses big and small around themes from emergent technology to advertising.

To create a tomorrow we all want to live in, we need to understand how technology is affecting our lives today.

We created BoraCo to challenge norms by bringing together unusual suspects. Uniting those thinking 20 years ahead, with those making decisions right now. To explore the bigger, bolder thinking that will be required to shape tomorrow’s world. 

Our Work


Digital technology is developing at a blistering pace, disrupting the world around us. Yet it is developing faster than the codes we wrote to govern it. How do we respond?

#BreakOut17 was a one day event at The Shard in partnership with Jellyfish & Forum for the future. An invitation to those involved in the technological revolution to think beyond industry echo chambers. To consider the systemic impacts of technology and ask not just ‘can we’? But also ‘should we’?

Find out more

More work

Kantar TNS: Connected Life

From fake news to connected devices, chatbots and more, technology is shaping society but is it making us uncomfortable? How can brands build and maintain trust in this rapidly-evolving world?

Storytelling to help a compelling data set stand out from the crowd. Taking a pertinent topic and working closely with Kantar TNS's Connected Life team to transform it into a series of articles, presentations & stories.

Download the report

More work


Could we start a conscious consumerism movement in advertising that would allow brands to spend according to their brand purpose and generate value beyond reach & frequency?

A working group with seven key focus areas and a mandate to create frameworks which will redefine the industry for a post GDPR world. Watch this space!

More work

Meet the team

  • Harriet Kingaby

    A journalist & campaign strategist with a talent for distilling complexity.

  • Neil Young

    Detail oriented sectoral change programme designer, project manager and risk specialist.

  • Jen Katan

    A communications expert with an eye for design and a philosophical education.


Ethical codes for our digital age Who governs what’s right and wrong on the world wide web?

“..There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says “Morning, boys. How’s the water?” And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes “What the hell is water?” — David Foster Wallace, This is Water.

Sometimes, the most obvious and important realities are the hardest to see and talk about. Digital technology, now ubiquitous in our daily lives, is perhaps one such reality. These technologies have fully reshaped the way we communicate, how we access information, and how we work. Sometimes in ways we envisioned… and sometimes not. The reality of these unexpected consequences bears interrogation.

Read the full article on

Gerd Leonhard's keynote at #BreakOut

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