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Change starts now


Hi we’re BoraCo

...and we help experience-led businesses use their influence to tackle the issues that matter.

A powerful experience can have a lasting impact. We think these experiences would have even more impact if they started with the intention of making the world a better place. We deliver and implement business transformation strategies that helps our clients lead by example.

We offer tailored problem solving advice, from tech governance strategies, to phasing out single use plastics, to engaging your audiences at events.

We also partner with logistics and supply chain specialists, and innovators, to create bespoke solutions for some of our knottiest societal and environmental problems.

Our mission is to create experiences that propel us towards a better tomorrow. So that our passions have an even longer lasting impact.

Our Work

Sky Ocean Rescue

Single use plastics are making our seas sick, and small changes made by huge organisations could help fix the problem.

Enter Sky Ocean Rescue “Ninjas”, a team of sustainability comms specialists, mapping the issues faced by Sky Ocean Rescue and their partners in their mission to eradicate SUPs by 2020.

Preparing materials, toolkits and events to help everyone involved take swift action.

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Premier League & Sky

Crucial to the Sky Ocean Rescue mission of scrapping all SUPs by 2020 is supporting key partners like the Premier League to do the same.

How can Premier League Football Clubs transform their stadiums and use their powerful fan influence to help rid the world of single use plastics?

A #PassOnPlastic summit with Sky and the Premier League to help Football Clubs kick off action, a detailed tool-kit to help activate easy wins - with a targeted focus on kicking the plastic pint cup out of all stadiums.

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Digital technology is developing at a blistering pace, disrupting the world around us. Yet it is developing faster than the codes we wrote to govern it. How do we respond?

#BreakOut17 was a one day event at The Shard in partnership with Jellyfish & Forum for the future. An invitation to those involved in the technological revolution to think beyond industry echo chambers. To consider the systemic impacts of technology and ask not just ‘can we’? But also ‘should we’?

Find out more

More work

Kantar TNS: Connected Life

From fake news to connected devices, chatbots and more, technology is shaping society but is it making us uncomfortable? How can brands build and maintain trust in this rapidly-evolving world?

Storytelling to help a compelling data set stand out from the crowd. Taking a pertinent topic and working closely with Kantar TNS's Connected Life team to transform it into a series of articles, presentations & stories.

Download the report

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Conscious Advertising Network

Could we promote conscious decision making in advertising that would allow brands to spend according to their brand purpose and generate value beyond reach & frequency?

A working group with seven key focus areas and a mandate to create frameworks which will redefine the industry for a post GDPR world. Watch this space!

More work

Meet the team

  • Neil Young

    Programme design and delivery, and risk analysis.

  • Jen Katan

    Expert in communications and event design with a talent for clarity and engagement.


Ethical codes for our digital age Who governs what’s right and wrong on the world wide web?

“..There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says “Morning, boys. How’s the water?” And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes “What the hell is water?” — David Foster Wallace, This is Water.

Sometimes, the most obvious and important realities are the hardest to see and talk about. Digital technology, now ubiquitous in our daily lives, is perhaps one such reality. These technologies have fully reshaped the way we communicate, how we access information, and how we work. Sometimes in ways we envisioned… and sometimes not. The reality of these unexpected consequences bears interrogation.

Read the full article on

Gerd Leonhard's keynote at #BreakOut

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